Home Staging Gals Design Pop Up Shop for Billabong x The Salty Blonde x Ashe Couture Boutique Event in St. Petersburg

On July 28th, Home Staging Gals staged a pop up shop on Central Ave in St Petersburg, Florida for the Billabong x The Salty Blonde collaboration launch featuring local retail favorite, Ashe Couture Boutique.

The gals staged 2 main lounge areas and a bar with the #BillabongxTheSaltyBlonde collection as their inspiration. The vibe was what you think of when you think Billabong and their brand with the flair of The Salty Blonde, relaxed but with a lot of color. The modern bohemian design for the event space featured a lot of textures like natural woods and woven rattan. Colorful splashes of yellows and pinks throughout gave more dimension to the overall design without taking away from the main focus of the event, the apparel.

Here is a little behind the scenes footage of how we brought this vacant tent event area to life.

About our partners:

Billabong has over 40 years of surf and lifestyle legacy. Shop online at the official Billabong's webstore for womens clothing, accessories and surf gear made for the boho beach babe.

The Salty Blonde is a lifestyle brand owned by influencer Halley Elefante. This is her third collection with Billabong.

Ashe Couture Boutique is a local retail shop on Central Ave in St. Petersburg, Florida. The shop focuses on the laid back luxe lifestyle, the perfect curation of goods to take you from beach to bar and everywhere you stop between.